We searching for a Senior Marketing Coordinator (maternity cover) to project manage the marketing function in order to strategically conceptualize, implement and holistically execute customer-focused and company-led campaign strategies to enhance the customer experience through all touch points within the market. To attract, inform and retain the customer through ensuring an enhanced experience in order to service and retain the customer. To influence the customers brand experience and perception of the brand in the market. 

Key Duties:

• Project manage the media strategy to ensure the inclusion of targeted publications to drive new market acquisition
• Drive the development of creative concepts to acquire new markets
• Plan, brief and execute marketing campaigns
• Database growth through marketing initiatives
• Develop data-driven strategies to enhance the customer’s in-store and online shopping experience
• Strategize and project manage the customer journey through brand campaigns and marketing touch points
• Brief and coordinate research via external and internal stakeholders to identify opportunities for customer acquisition and retention
• Marketing of loyalty programme through marketing channels
• Drive collaboration within the team to ensure a culture of excellence for pre and post campaign deliverables
• Manage external and internal suppliers and freelance resources, to meet deliverables within deadline
• Reporting and reviews
• Strategize and implement media collaborations to build meaningful connections with our customers
• Drive the "Goodvertising" narrative through all marketing channels with internal and external stakeholders
• Drive destination strategy narrative throughout the marketing strategy
• Establish processes and project manage timelines to optimize the work flow of the team
• Drive SOP to ensure consistent delivery of outputs
• Relationship management of internal and external resources to deliver outputs within deadline and budget
• Budget management (Executing within stipulated budget)
• Submission of budget reconciliation on deadline

Requirements:

• Grade 12
• A relevant tertiary qualification (diploma or degree) in Marketing
  
• Minimum of 3 years’ experience in a Senior Marketing position
• Valid RSA Drivers’ license
  
• Experience with project managing a team
• Retail experience advantageous
  
• ATL experience essential
• Budget management essential
• Computer literacy (Intermediate MS Excel, Power point, and Word)
• Negotiation skills
• Presentation skills
• Interpersonal skills
• Strategic thinker
• Analytical Skills
• Proactive and assertive
• Relationship builder
• Team Player
• Passionate
• Business-minded
• Attention to detail
• Ability to work under pressure and independently
• Deadline oriented
• Business acumen
  

Please note: The Cape Union Mart Group is committed to transformation. Appointments and promotions will be made based on candidates who best meet the requirements for the position. Preference will be given to candidates who will enhance the diversity of the team, aligned to our Employment Equity plan